The world of Geek Fashion has blossomed, thanks in big part to Ashley Eckstein and Her Universe. This was my article published July 29, 2016 on LaughingPlace.com reporting from San Diego Comic-Con’s Her Universe Fashion Show!
The third annual Her Universe Fashion Show was an absolute runway success at Comic-Con 2016. Growing each year, the Her Universe Fashion Show returned with 27 Finalists premiering their Geek Couture gowns to a packed ballroom at the Manchester Grand Hyatt on July 21, 2016.
For the first time, the entire audition-to-runway process was recorded as a docu-series on Comic-Con HQ, a novel video-on-demand channel. Also new this year was also an open call audition at Hollywood & Highland a few months before Comic-Con. Contestants had an opportunity to present their designs, explaining their ideas in front of the panel of judges.
This year’s Fashion Show was a joint effort between Her Universe, Hot Topic, Blondie Girl Productions, Espionage Cosmetics, and Comic-Con HQ.
“27 contestants. 4 weeks. 1 dream.”
Winners of the Fashion Show receive an opportunity to develop their own fangirl clothing line in collaboration with Her Universe, to be sold exclusively at Hot Topic stores nationwide.
In previous years, there were two winners of each fashion show: one Judges’ Choice, and one Audience Choice. This year, a third winner was announced on July 28, 2016, based on voting online with Comic-Con HQ.
Meet Ashley Eckstein, Founder of Her Universe.
Ashley Eckstein has been a popular on-screen and voice actor, with screen credits including Muffy from That’s So Raven, and Ahsoka from Clone Wars and Star Wars Rebels. During recording for Clone Wars, Ashley noticed that there really wasn’t anything for her to wear except for boys’ T-shirts when she wanted to show her fandom.
Ashley set out to create a Star Wars clothing line for women, and pitched this idea to Lucasfilm, who turned her down. She did not have enough experience creating a clothing line.
This did not discourage our favorite Fangirl. Ashley did her research, partnered with The Araca Group (a merchandising and production firm), and pitched her idea again. In 2010, Lucasfilm granted Her Universe a license.