Tag Archives: #Heruniverse

From Tikis to Princesses – the Latest News from Her Universe

While my latest article from San Diego Comic-Con was just published on LaughingPlace.com, here is a look back at our WonderCon update from her Universe …

What are the newest creations from the winners of last year’s Her Universe Fashion Show? We gathered at WonderCon 2018 to find out. For the first time, they announced the theme of the new fashion line: Disney Princesses, to be sold exclusively at Hot Topic stores.  It was worth the wait.

But first, a little background. To say that Ashley Eckstein – founder of Her Universe – has a devoted fan following is an understatement. This fangirl-turned-entrepreneur has worked tirelessly to be inclusive. And generate opportunities for others.

From creating endless wardrobe options for fangirls around the world, to giving designers a chance to bring their dreams from ‘runway to retail’ – Ashley Eckstein has justly earned her massive fanbase.  And now she gets to share her story.

This article was originally published on LaughingPlace.com. 

Dreams Really Do Come True

Ashley has worked tirelessly to make her dreams come true.  From actress to self-made entrepreneur – she could not have imagined that she would be working with Disney and Hot Topic, while helping others along the way.  She created the Her Universe Fashion Show – now an annual event at San Diego Comic-Con (SDCC) – to give designers a platform to showcase their intricate cosplay designs. 

“If you can dream it, you can do it,” is what she learned from Disney.  And reality grew to be even bigger than the dream. 

Ashley just completed her book: It’s Your Universe – You Have the Power to Make it Happen, releasing on May 8, 2018.  She also announced her nationwide book signing tour, spanning cities from Orlando to Anaheim. 

Our ‘Ultimate Fangirl’ wanted to share her story, to “give back what Disney gave to me.”  She hopes that her story will inspire others to be “Dream warriors…To believe in yourself, and don’t let anyone tell you no.”  Ashley’s message: “Yes I Can.”

She really practices what she preaches, as the rest of the Hot Topic team attested to.  It’s really hard to tell Ashley ‘no.’  But she is all about working together. “It takes teamwork to make the dream work!”

Ashley’s Hot Topic Team

Introducing: Our Universe

After the huge success of Her Universe, guys felt a little left out of the fan-fashion trend.  Now, Ashley has included everyone in the family with Our Universe.  This newest line features lifestyle clothing in fun themes. 

At the Disney Store launch last month, Our Universe featured activewear for kids and tweens with Black Panther and Princess themes.  Pictured below are new Star Wars lightsaber-themed activewear pieces for the whole family. (Although, “this is not my family,” Ashley remarks with a smile). 

Behind this Our Universe Star Wars line is the mantra: “The Young are often underestimated. But when destiny calls, the chosen have no choice. Believe in yourself or no one else will. You are a Force in training.” ~ quotes from Star Wars: Clone Wars.

We have also seen a few Our Universe men’s items at Hot Topic-owned Box Lunch stores. 

Saying Aloha to a new Disney Tiki Line

photo from Hot Topic website

Her Universe introduced their Disney tiki-inspired line, just released on March 24th at Hot Topic stores and online.  These come in four prints: Moana, Lilo and Stitch, Mickey and Minnie, and Peter Pan’s Mermaid Lagoon.  Ashley is wearing the red Lilo and Stitch tiki dress in her photo above.

For the first time, the collection will include coordinating men’s Our Universe aloha wear, as well as matching shoes, handbags, and accessories!  Ashley admitted that she squealed with joy when she saw the Lilo and Stitch heels.  

Avengers Infinity War Lifestyle Collection

Are you excited about Avengers Infinity War?  I can’t imagine combining that many characters from the Marvel Cinematic Universe all together in one film.  We’ll finally see what they’ve been teasing with each of the Infinity Stones, and Thanos’ gauntlet. 

Well, designing a fashion line around Avengers Infinity War was difficult, because of the very fact that there are “thirty relevant characters.”  Someone will be disappointed that their favorite character was not represented. 

That is why the collection is designed around each of the Infinity Stones, and not around individual characters.  Here are the six Infinity Stone colors, and their meanings.

  • Purple: Power
  • Blue: Space
  • Red: Reality
  • Yellow: Mind
  • Green: Time
  • Orange: Soul

And to tie them all together: the gold (reversible) jacket representing Thanos’ gauntlet.  Ashley is also wearing an Avengers logo tee that has symbols of the individual characters.

Fashion Show winners create new Disney Princess line

Remember our SDCC Her Universe Fashion Show winners from last year?  Relive the moment here in the announcement video:

Well, Grace Duval, Rose Ivy, and Lindsay Orndorff (from left) have been hard at work creating not just fashions, but also accessories in a head-to-toe Princess line for Hot Topic.

The new line is titled “destination Disney.”  As Ed Labay (VP GMM, Hot Topic) explained, the Disney Princesses have a deep emotional connection for many people… that ‘ahhh’ factor.  They take you back to a special place – a destination where you want to go.

This Disney Princess line will allow guests to ‘take cosplay into the real world,’ and ‘embrace Disney in their everyday life.’

Each of the Fashion Show winners chose two Princesses.  The panel revealed a concept drawing (by artist Ashley Taylor) of three creations.  Designers then described their projects, although no other visuals were provided. 

Ashley introduced us to Symantha Perrera (originally from Think Geek), lead fashion designer at Her Universe / Hot Topic.  Have you fallen in love with the Disney Dress Shop Collection at the Disney Parks?  Thank Symantha.

She described her creative process in constructing new fashions, as she brought Grace, Rose, and Lindsay to meet the Hot Topic and Disney licensing teams.  It’s a complicated balance, involving intellectual property and fashion research. 

It was remarkable, hearing each designer talk about their music choices, and sources of inspiration for each of their designs.  Here’s a sneak peek of what you can expect.

Ariel and Jasmine

Grace Duval chose Ariel and Jasmine. Ariel’s theme is “Ready to Stand.”  The collection features jeans with fish scale details and Ariel’s castle in a holographic print.  The scalloped top has purple shell details. Holographic print shoes embossed with Ariel’s castle complete the look.

Grace also designed an dinglehopper makeup brush set for Ariel’s collection.

Jasmine’s design includes a crave-worthy flying carpet suede purse, with metal handle details. 

Rapunzel and Tiana

Rose Ivy chose Rapunzel and Tiana.  Rapunzel’s theme is “Live your dream.”  Rose incorporated the sun emblem around the dress neckline, since light was such a strong motif in the film.  Rapunzel chased the light, but ultimately found that the light was within her, she explained. The dress features a lace-up back for perfect fit and ombré shading from purple to pink.

Pascal earrings (that look like Pascal is sitting in your ears) and a Flynn Rider bag complete the look.

Tiana’s theme is “Make it Happen.”  Rose admired her focused, hard-working drive.  The collection will include ‘super cute flats.’

Mulan and Moana

Lindsay Orndorff chose Mulan and Moana.  Mulan’s theme, “Warrior Reflection,” will come complete with “Mu-shoes” – Mushu high-top sneakers. It is a Ping-inspired leisure outfit, mixing both masculine and feminine elements.  The sleeveless top has a hood, with armor and sword details.

Mulan’s collection includes a sword-shaped makeup brush.

Like Mulan, Moana also set off on an adventure to discover who she really was.  Her collection will include perfume, and a Hei Hei bag with wacky eyes.

Release date for Princess Collection

The design task included creating clothing, shoes, make-up, and even perfume.  Since each of these manufacturing processes work on a different time table, the complete Princess collection is scheduled to land a week before San Diego Comic-Con in July. 

Fifth Annual Her Universe Fashion Show

Meanwhile, the team is busy planning for the 5th Annual Her Universe Fashion Show at SDCC, hosted by Hot Topic.  Submissions for design entries will be opening up online “soon.” 

Since there has been so much interest from junior designers, Ashley hosted a junior design workshop at WonderCon. 

For the first time, there will also be a Junior design contest during intermission at the Fashion Show, hosted by Cartoon Network. 

Calling all dreamers and doers out there.  Hope you enjoyed this sneak peek of Her Universe’s new fashions. Get your designs ready for the Her Universe Fashion Show coming this July! We’ll see you there!

This article was originally published on LaughingPlace.com on March 30, 2018.  See this article and more on my author page at https://www.laughingplace.com/w/author/gloria_hasler/



Dreams Come True at the 4th Annual Her Universe Fashion Show

Thanks to Her Universe founder, Ashley Eckstein, showing off geek couture is now a much-anticipated event at San Diego Comic-Con.  Ashley dreamed of providing a runway for young designers to showcase their fandom-driven fashions.  Her dream is now a reality, as she makes designers’ dreams come true at the 4th Annual Her Universe Fashion Show at San Diego Comic-Con.

The stakes are high: winners of the Fashion Show get to design a clothing line for Her Universe and pop-culture retailer Hot Topic.  Last year’s Fashion Show winners Hannah Lee Kent, Camille Falciola, and Jesse Thaxton created the immensely popular Wonder Woman collection, breaking Hot Topic sales records as the most successful line in store history.

[This article was originally published on LaughingPlace.com on July 27, 2017.]

 Ashley Eckstein: from Dreamer to Dream-maker

Ashley Eckstein’s gown: “Wish Upon a Star”

Ashley has always dreamed big, and loved Disney.  Her credits include both screen acting (“Muffy” on Disney Channel’s That’s So Raven) and voice acting roles.  Perhaps Ashley is best known for originating the role of Ahsoka Tano in the animated series Star Wars: The Clone Wars.  Over time, Ahsoka has become one of the most beloved characters in the Star Wars galaxy.

Young Ashley had dreamed big. But reality became even bigger than she had dared to dream.  “If You Can Dream It, You Can Do It.” Continue reading Dreams Come True at the 4th Annual Her Universe Fashion Show

Runway Success at Her Universe Fashion Show, Comic-Con

The world of Geek Fashion has blossomed, thanks in big part to Ashley Eckstein and Her Universe.  This was my article published July 29, 2016 on LaughingPlace.com reporting from San Diego Comic-Con’s Her Universe Fashion Show!


The third annual Her Universe Fashion Show was an absolute runway success at Comic-Con 2016. Growing each year, the Her Universe Fashion Show returned with 27 Finalists premiering their Geek Couture gowns to a packed ballroom at the Manchester Grand Hyatt on July 21, 2016.

For the first time, the entire audition-to-runway process was recorded as a docu-series on Comic-Con HQ, a novel video-on-demand channel.  Also new this year was also an open call audition at Hollywood & Highland a few months before Comic-Con.  Contestants had an opportunity to present their designs, explaining their ideas in front of the panel of judges.

This year’s Fashion Show was a joint effort between Her Universe, Hot Topic, Blondie Girl Productions, Espionage Cosmetics, and Comic-Con HQ.

“27 contestants. 4 weeks. 1 dream.”


Winners of the Fashion Show receive an opportunity to develop their own fangirl clothing line in collaboration with Her Universe, to be sold exclusively at Hot Topic stores nationwide.

In previous years, there were two winners of each fashion show: one Judges’ Choice, and one Audience Choice.  This year, a third winner was announced on July 28, 2016, based on voting online with Comic-Con HQ.

Meet Ashley Eckstein, Founder of Her Universe.

Ashley Eckstein has been a popular on-screen and voice actor, with screen credits including Muffy from That’s So Raven, and Ahsoka from Clone Wars and Star Wars Rebels.  During recording for Clone Wars, Ashley noticed that there really wasn’t anything for her to wear except for boys’ T-shirts when she wanted to show her fandom.


Ashley set out to create a Star Wars clothing line for women, and pitched this idea to Lucasfilm, who turned her down. She did not have enough experience creating a clothing line.

This did not discourage our favorite Fangirl.  Ashley did her research, partnered with The Araca Group (a merchandising and production firm), and pitched her idea again.  In 2010, Lucasfilm granted Her Universe a license.

Continue reading Runway Success at Her Universe Fashion Show, Comic-Con

Covering a Con (Part 2)



Being a fangirl, I love attending conventions, or ‘Cons’ as they’re now called.  From San Diego Comic-Con and Wonder-Con to Star Wars Celebration, D23, and a Celebration of Harry Potter — I have had the privilege to explore and share the worlds of fandom.

There are so many aspects of attending fan conventions.  What used to be shunned as the marginalized ‘nerd’ or ‘geek’ culture is now embraced and adored.  From comic book art to their iconic heroes-turned-blockbuster-stars at the box office, pop culture has come a long way.

In Part 1 of this article, I covered exclusive panels and fans who are ‘all in’ for their particular fandoms.  In this article (Part 2), I continue in other aspects of the modern con.




Increasingly, cosplay is the norm.  Fans are using their creativity to create elaborate costumes that are screen accurate, or doing unique mash-ups of their favorite characters.  They spend hours researching, and many more hours creating the costume. Continue reading Covering a Con (Part 2)

Covering a Con (Part 1)


Being a fangirl, I love attending conventions, or ‘Cons’ as they’re now called.  From San Diego Comic-Con and Wonder-Con to Star Wars Celebration, D23, and a Celebration of Harry Potter — I had had the privilege to explore, and now share the world of fandom.

There are so many aspects of attending fan conventions.  What used to be shunned as the marginalized ‘nerd’ or ‘geek’ culture is now embraced and adored.  From comic book art to their iconic heroes-turned-blockbuster-stars at the box office, pop culture has come a long way.

Darth Vader vs. Rancor

Many will remember a time when liking Star Wars made you weird.  Then people found community in others who also loved movies like Star Wars.  Growing up, they created organizations such as the 501st Legion to share their common passions and — even better — give back to the community through charity works. Continue reading Covering a Con (Part 1)